Where: Nationwide

How: S.E.O., Distribution, Greeter/Hospitality, Guerilla, Premiums

Staffing: Brand Ambassadors, Event Managers, Street Teams

Corporate: College, Field, Guerilla & Street Team Marketing

Recap: This was a long string of promotional events for Bank of America over 4 years. Directors of DEFINE EAGER staffed the bicoastal efforts of this promotion, from the “Rainy Days Promotion” to the “Piggy Bank Promotion.” There was a minimum of 5 locations per city. A street team was sent out for a week in each location to inform college students of the benefits of BOA free checking accounts for students. At the end of the week BOA sponsored a huge pizza party at the most well known pizza pub in each given district. It was a success nationwide for Bank of America introducing free checking accounts to college students.